{"id":109,"date":"2025-04-16T16:11:49","date_gmt":"2025-04-16T14:11:49","guid":{"rendered":"http:\/\/katarzynalorenz.eu\/?p=109"},"modified":"2025-10-21T15:08:15","modified_gmt":"2025-10-21T13:08:15","slug":"kampania-dla-comedy-central","status":"publish","type":"post","link":"http:\/\/katarzynalorenz.eu\/?p=109","title":{"rendered":"Kampania dla Comedy Central"},"content":{"rendered":"\n<p>Jak przyci\u0105gn\u0105\u0107 widz\u00f3w do nowego programu stand-upowego i wyr\u00f3\u017cni\u0107 si\u0119 w \u015bwiecie, kt\u00f3ry widzia\u0142 ju\u017c wszystko?<br><br>Dla stacji Comedy Central powsta\u0142y dwie kampanie promuj\u0105ce kolejne sezony nowego programu Comedy Club: ka\u017cda w inny spos\u00f3b gra\u0142a z konwencj\u0105 humoru i oczekiwaniami widz\u00f3w.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"624\" src=\"http:\/\/katarzynalorenz.eu\/wp-content\/uploads\/2025\/04\/Comedy_Club_Comedy_central_kampania_Cyber_kids_onn_real_04-1024x624.jpeg\" alt=\"\" class=\"wp-image-219\" srcset=\"http:\/\/katarzynalorenz.eu\/wp-content\/uploads\/2025\/04\/Comedy_Club_Comedy_central_kampania_Cyber_kids_onn_real_04-1024x624.jpeg 1024w, http:\/\/katarzynalorenz.eu\/wp-content\/uploads\/2025\/04\/Comedy_Club_Comedy_central_kampania_Cyber_kids_onn_real_04-300x183.jpeg 300w, http:\/\/katarzynalorenz.eu\/wp-content\/uploads\/2025\/04\/Comedy_Club_Comedy_central_kampania_Cyber_kids_onn_real_04-768x468.jpeg 768w, http:\/\/katarzynalorenz.eu\/wp-content\/uploads\/2025\/04\/Comedy_Club_Comedy_central_kampania_Cyber_kids_onn_real_04.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pierwsza kampania wykorzystywa\u0142a motyw absurdalnych \u201e\u017cyciowych rad\u201d: przewrotnych, autoironicznych komentarzy do codziennych sytuacji. W komunikacji postawiono na prostot\u0119 i rytm stand-upowego \u017cartu, a charakterystyczny styl stacji, dynamiczny monta\u017c, ekspresyjny kadr i lekko groteskowy ton wzmocni\u0142 rozpoznawalno\u015b\u0107 formatu. Kampania obejmowa\u0142a spoty, materia\u0142y digitalowe i outdoorowe, skutecznie \u0142\u0105cz\u0105c telewizyjny j\u0119zyk z energi\u0105 internetu i OOH.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"http:\/\/katarzynalorenz.eu\/wp-content\/uploads\/2025\/04\/Comedy_Club_Comedy_central_kampania_Cyber_kids_onn_real_03-1024x536.png\" alt=\"\" class=\"wp-image-218\" srcset=\"http:\/\/katarzynalorenz.eu\/wp-content\/uploads\/2025\/04\/Comedy_Club_Comedy_central_kampania_Cyber_kids_onn_real_03-1024x536.png 1024w, http:\/\/katarzynalorenz.eu\/wp-content\/uploads\/2025\/04\/Comedy_Club_Comedy_central_kampania_Cyber_kids_onn_real_03-300x157.png 300w, http:\/\/katarzynalorenz.eu\/wp-content\/uploads\/2025\/04\/Comedy_Club_Comedy_central_kampania_Cyber_kids_onn_real_03-768x402.png 768w, http:\/\/katarzynalorenz.eu\/wp-content\/uploads\/2025\/04\/Comedy_Club_Comedy_central_kampania_Cyber_kids_onn_real_03.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Druga ods\u0142ona: \u201eStand-up bez wstydu\u201d rozwija\u0142a rozpoznawalny ju\u017c ton programu, tym razem z udzia\u0142em Micha\u0142a Koterskiego jako gospodarza. Bohater kampanii pojawia\u0142 si\u0119 w digitalu i outdoorze z odwa\u017cnymi, szczerymi komentarzami, kt\u00f3re \u0142\u0105czy\u0142y ironiczny dystans z humorem znanym z klubowej sceny stand-upowej.<br>W obu realizacjach odpowiada\u0142am za wsp\u00f3\u0142tworzenie za\u0142o\u017ce\u0144 komunikacyjnych i dba\u0142o\u015b\u0107 o sp\u00f3jno\u015b\u0107 warstwy narracyjnej kampanii z identyfikacj\u0105 Comedy Central.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"http:\/\/katarzynalorenz.eu\/wp-content\/uploads\/2025\/04\/Comedy_Club_Comedy_central_kampania_Cyber_kids_onn_real_02-1024x536.png\" alt=\"\" class=\"wp-image-217\" srcset=\"http:\/\/katarzynalorenz.eu\/wp-content\/uploads\/2025\/04\/Comedy_Club_Comedy_central_kampania_Cyber_kids_onn_real_02-1024x536.png 1024w, http:\/\/katarzynalorenz.eu\/wp-content\/uploads\/2025\/04\/Comedy_Club_Comedy_central_kampania_Cyber_kids_onn_real_02-300x157.png 300w, http:\/\/katarzynalorenz.eu\/wp-content\/uploads\/2025\/04\/Comedy_Club_Comedy_central_kampania_Cyber_kids_onn_real_02-768x402.png 768w, http:\/\/katarzynalorenz.eu\/wp-content\/uploads\/2025\/04\/Comedy_Club_Comedy_central_kampania_Cyber_kids_onn_real_02.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br><br>Efekt: kampanie wyr\u00f3\u017cnia\u0142y si\u0119 \u015bwie\u017cym j\u0119zykiem i konsekwentnym stylem wizualnym, pokazuj\u0105c, \u017ce promocja stand-upu mo\u017ce by\u0107 r\u00f3wnie b\u0142yskotliwa, jak sam format.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-admonkey-magazyn-o-reklamie-i-marketingu wp-block-embed-admonkey-magazyn-o-reklamie-i-marketingu\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"p9Z8Kq3WrP\"><a href=\"https:\/\/admonkey.pl\/cyber-kids-on-real-ponownie-dla-comedy-club-w-comedy-central\/\">Cyber Kids on Real ponownie dla \u201eComedy Club\u201d  w Comedy Central<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8222;Cyber Kids on Real ponownie dla \u201eComedy Club\u201d  w Comedy Central&#8221; &#8212; AdMonkey magazyn o reklamie i marketingu\" src=\"https:\/\/admonkey.pl\/cyber-kids-on-real-ponownie-dla-comedy-club-w-comedy-central\/embed\/#?secret=vai7N8rqDP#?secret=p9Z8Kq3WrP\" data-secret=\"p9Z8Kq3WrP\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-admonkey-magazyn-o-reklamie-i-marketingu wp-block-embed-admonkey-magazyn-o-reklamie-i-marketingu\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"NcRIpQuYff\"><a href=\"https:\/\/admonkey.pl\/cyber-kids-real-dla-comedy-club-comedy-central\/\">Cyber Kids on Real dla \u201eComedy Club\u201d w Comedy Central<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8222;Cyber Kids on Real dla \u201eComedy Club\u201d w Comedy Central&#8221; &#8212; AdMonkey magazyn o reklamie i marketingu\" src=\"https:\/\/admonkey.pl\/cyber-kids-real-dla-comedy-club-comedy-central\/embed\/#?secret=Xl9gFPS8M5#?secret=NcRIpQuYff\" data-secret=\"NcRIpQuYff\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Jak przyci\u0105gn\u0105\u0107 widz\u00f3w do nowego programu stand-upowego i wyr\u00f3\u017cni\u0107 si\u0119 w \u015bwiecie, kt\u00f3ry widzia\u0142 ju\u017c wszystko? Dla stacji Comedy Central powsta\u0142y dwie kampanie promuj\u0105ce kolejne sezony nowego programu Comedy Club: ka\u017cda w inny spos\u00f3b gra\u0142a z konwencj\u0105 humoru i oczekiwaniami widz\u00f3w. Pierwsza kampania wykorzystywa\u0142a motyw absurdalnych \u201e\u017cyciowych rad\u201d: przewrotnych, autoironicznych komentarzy do codziennych sytuacji. W&hellip; <a class=\"more-link\" href=\"http:\/\/katarzynalorenz.eu\/?p=109\">Continue reading <span class=\"screen-reader-text\">Kampania dla Comedy Central<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[47,52,12,51,26,25,53,50,23,17],"class_list":["post-109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii","tag-comedy-central","tag-comedy-club","tag-kampania","tag-kontent","tag-social-media","tag-some","tag-standup","tag-telewizja","tag-tv","tag-video","entry"],"_links":{"self":[{"href":"http:\/\/katarzynalorenz.eu\/index.php?rest_route=\/wp\/v2\/posts\/109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/katarzynalorenz.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/katarzynalorenz.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/katarzynalorenz.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/katarzynalorenz.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=109"}],"version-history":[{"count":7,"href":"http:\/\/katarzynalorenz.eu\/index.php?rest_route=\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":221,"href":"http:\/\/katarzynalorenz.eu\/index.php?rest_route=\/wp\/v2\/posts\/109\/revisions\/221"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/katarzynalorenz.eu\/index.php?rest_route=\/wp\/v2\/media\/169"}],"wp:attachment":[{"href":"http:\/\/katarzynalorenz.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/katarzynalorenz.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/katarzynalorenz.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}